In a move that is likely to cause a stir among the Christian community, a pageant dubbed Top Christian Model (TCM) is on the cards.

Organisers of the pageant set for the end of this month say the new beauty showcase seeks to create a platform for models to address stereotypes attributed to their industry.

“TCM is a platform created after the stereotypes the beauty and modelling industry has attracted over the years,” said Marcia Bangure one of the organisers of the pageant.

“Many people have condemned modelling because of the way most pageants are run. Resultantly, most church leaders have said it is anti-Christianity.

“As such, many Christians and other organisations have distanced themselves from pageants, but we want to change that perception.”

The pageant held its first round of auditions late last month where nearly 30 aspirants attended, most of them being first- time models.

Most cited lack of confidence in popular pageants from their parents and guardians as the reason why they were only participating in a pageant for the first time.

TCM founder Brian Mavindidze said this was a different from other pageants as the conduct their contest within Christian values with decent categories and outfits.

“We operate with the highest level of integrity and respect for the Christian society. Being the first pageant that closely works with churches, gospel artists and fashion designers, we believe we can educate and generate revenue to help the needy in our society,” said Mavindidze.

The pageant is set to be held on August 31 at a venue yet to be confirmed with 20 contestants, 12 females and eight males participating.

“The winners will automatically become TCM brand ambassadors. They will work with some of our sponsors on different projects.

“Their basic roles are to serve the community by being involved in charity work, church programmes and awareness campaigns,” he said.

The next round of auditions will be on August 10 at First Floor Gallery in Harare